Today I’m waiting for the exact moment that the new moon crests (or whatever new moons do) tomorrow night here on the east coast. That’s when I’m going to launch my IndieGoGo campaign to help fund a flurry of extras for the bar. I’m hoping it will also generate interest and awareness and enroll my extended community in the bar’s success.
Here’s some info everyone has been waiting for:
The name of the bar? Lucky! Not Lucky Bar or Lucky Lounge or anything else. Just Lucky. Aren’t there a million bars called Lucky? You’d think so but…surprisingly, no. How did I arrive at that name? Well, way back when it was all very abstract, I was nevertheless fantasizing about my eventual big opening night. I planned to ask everyone I invited to bring something lucky: a classic lucky charm, something that had been lucky for them, something that represents luck — in whatever culture or belief system — to them. I thought it would be fun to use the lucky stuff as decor. Then, once I’d found the proper space and plans were well underway, I was laying awake one night thinking, “I need a horseshoe to hang over the door, for luck.” I figured I’d email my friend Beany, who’s been rescuing horses and teaching children to ride them, and ask her if she had any extras she could send me. Then I thought, “Hmm, Lucky would be a great name for a bar. But surely there must be a million of them already.” I Googled it and, nope, not really. There’s a Lucky Bar somewhere in DC and another in a foreign country. There are Lucky 13s and Lucky Lounges. Here in NYC there’s a Lucky Jack’s, Lucky Cheng’s, Lucky Burger, Lucky Strike and lotsa other Lucky stuff. My advisor, Ariel, used a super cool image for the business plan we presented to my sister and I loved it; it has been incorporated into the Lucky logo. It’s a flower of interlocking horseshoes, a mandala of sorts, with the negative space in the center forming a star. It’s perfect on a number of levels.
Since the word Lucky all by itself was already taken as a URL, I decided the web address (and Twitter account and Facebook page) would be http://www.LuckyonB.com. Which brings me to the second big reveal: Lucky is on Avenue B in the East Village! I’m taking over the former Boxcar Lounge space at 168 Avenue B, between 10th and 11th Streets. I’ll be doing cosmetic renovations and hope to be open in a few months.
Now, I’d like to show you all the graphics for the IndieGoGo campaign perks. There is, of course, the Lucky logo. But in addition to that, my Burning Man DPW friends and I love to play the Sharpie knuckle tat game: give one hand to one person, the other to another person, and they each Sharpie on a four letter knuckle “tat.” It’s how we wind up with stuff like POOP CUNT written on our hands… Also, there is a cool table in the bar (the only thing I’m keeping) that’s made from an 1889 manhole cover. It says MANHATTAN DPW. Kismet, right? Anyway, drumroll, please…and thanks to Dre for helping with the designs!
The Lucky Logo!
Available on t-shirts, tank tops, shot glasses, pint glasses, buttons, patches and hoodies!
The MANHATTAN DPW graphic!
This will be cleaned up a bit so the letters are more legible.
Available on t-shirts, printed BIG on the back and small on the front,
just like our Burning Man DPW shirts.
CHUG LIFE!
This will be white on black, available on t-shirts.
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