Unique Theater Experience to Debut in West Chelsea

I wrote this for NearSay.com. Love them!

NearSay has just gotten word about an exciting new theatrical experience that will soon be taking place in West Chelsea. New York City-based production company, Emursive, is bringing the internationally acclaimed theatre team Punchdrunk’s premiere show, ‘Sleep No More’ to the Big Apple. Opening night is March 7th, 2011.

Their press release reveals a few tantalizing hints: “A legendary hotel… Shakespeare’s fallen hero… A film noir shadow of suspense… Punchdrunk’s ‘Sleep No More’ is an award-winning theatrical experience that tells Shakespeare’s classic tragedy.”

I was fortunate to be among a group that was given a preview tour of the recently re-appointed space. Formerly Twilo and Spirit nightclubs, as well as psychedelic artist Alex Grey‘s Chapel of Sacred Mirrors, over 300 into artisans have totally transformed the six-floor venue into “The McKittrick Hotel.” More than 100 rooms will amuse and confuse theatre guests, including a hotel lobby, lounges that will serve alcohol, trompe l’oeil extravagances and many other impressive feats of set-building. The sweeping installation is nothing short of incredible.

More from their press release that I can’t explain better myself: “Since 2000, Punchdrunk has pioneered a game-changing form of immersive theatre in which roaming audiences experience epic storytelling inside sensory theatrical worlds. The company’s infectious format rejects the passive obedience usually expected of audiences.”

In other words, the experience will be unlike anything you’ve ever attended on Broadway – or any other theatre. “Free to encounter the installed environment in an individual, imaginative journey, the choice of what to watch and where to go is theirs alone,” the producers invite you, adding that “audience members are encouraged to move freely through the epic world of the story at their own pace, choosing where to go and what to see.” This free-form format ensures that “everyone’s journey will be unique.” Guests wishing to view the entire production may need to return a number times or more and take a different route each visit. And perhaps even better than presenting a new and unique way to enjoy theater, the show will employ potentially dozens of actors!

Book in advance and be the first among your friends to experience all the surprises! Tickets and more information about the show can be found at their web site. And for more information about Punchdrunk theatre company:www.punchdrunk.org.uk.

Sleep No More
The McKittrick Hotel
530 West 27th Street

 

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